My site doesn’t work on mobile and I don’t know how to fix it!

If you are a content creator or business owner navigating your digital transformation journey, issues like these may either drive you up a wall or not be top of mind at all. In this guide, I will be covering this topic and providing tips to finally get this checked off your To Do list. 

If your website works fine on desktops but struggles on mobile devices, it might lack mobile optimisation. This means the design and functionality aren’t tailored to smaller screens. As a result, some elements may not display as intended, and navigating the site on a mobile device can become a frustrating experience for your users.

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First, the bad news, if you don’t fix the mobile responsiveness of your site, here are three potential consequences:

• Losing customers: No, I am not being dramatic. Mobile accounted for almost 60% of global online traffic in early 2024. As this trend continues to accelerate, a poorly optimised site can frustrate users, leading them to abandon the site and seek alternatives with a smoother experience.

• Decline in revenue: Limited accessibility on mobile devices might deter potential buyers, directly impacting sales and revenue, especially if competitors offer a more user-friendly experience.

• Lower search engine rankings: Search engines like Google use mobile-fist indexing. In other words, they crawl (scan) the mobile version of your site's content in order to index and rank your site on Google. As a result, a non-responsive site can suffer in search visibility, reducing organic traffic and hindering long-term growth.

Now the good news, you can fix mobile responsiveness. While web developers are often the go-to experts for this, there are tools and you can use too. As we have seen, addressing mobile responsiveness is no longer optional, it’s essential for staying competitive and relevant! Here are three benefits your business can enjoy by improving its mobile responsiveness:

• Enhanced user experience: A mobile-friendly website ensures smoother navigation, faster load times, and a visually appealing layout, leading to satisfied visitors who are more likely to stay, explore, and convert into customers.

• Increased reach and revenue: With a responsive site, businesses can effectively capture the growing audience of mobile users, increasing their chances of attracting new customers and boosting sales.

• Improved search engine ranking: A responsive site improves visibility on search result pages, leading to higher traffic and greater long-term growth potential.

In this series, we will go through steps you can take to make your website more mobile-friendly:

1. Implement Responsive Design

2. Optimise Performance

3. Design Intuitive Navigation

4. Optimise Content and Typography

5. Design Touch-Friendly Interfaces

6. Simplify Forms

7. Avoid Intrusive Elements

8. Optimise Page Speed

9. Test

10. Refine

Stay tunned for the first Biz & Pieces Knowledge Series focused on Mobile Optimisation :)

You may be thinking, there is a lot of content online talking about each of these areas, and yes, there is and you can do whole courses on them, but I will aim to be concise and to the point so that you can actually get it done! 

While you are at it, if anything isn’t clear, please feel free to drop me a line at hello@chillbizstudio.com and I will review it.